Job Description

We are seeking an experienced  Paid Search + YouTube Buyer,  to help scale our growth efforts across Google & YouTube, as well as other paid media and reporting functions. Come join the revolution and help us shape the future of cookware for everyone. 

Time Zone Expectations |  Central 

Details |  Full Time- Exempt 

Reporting to | Head of Advertising

• Campaign Strategy:  Collaborate with the marketing team to develop comprehensive digital advertising strategies that encompass both paid search,YouTube, and offline channels.

• YouTube Advertising:  Plan, execute, and optimize YouTube advertising campaigns, leveraging video content to enhance brand visibility and engagement.

• Paid Search Management:  Develop and implement strategic paid search campaigns across various platforms, including Google Ads, ensuring alignment with business goals and KPIs.

• Budget Allocation:  Manage advertising budgets effectively, optimizing spend across paid search and YouTube to maximize ROI and achieve campaign objectives.

• Keyword Research:  Conduct thorough keyword research to identify relevant and high-performing keywords for paid search campaigns.

• Reporting & Analysis:  work with Advertising + Growth teams to create and maintain reports/analyses scrutinizing success and optimizations in google, youtube, and other marketing campaigns

• Paid Media Strategy:  Directly assist Head of Advertising in creating, executing, and reporting on ongoing paid media strategy and budget allocation. 

• Testing & Incrementality:  Devise, Implement, and analyze tests within paid media accounts, including 2-cell geo holdouts, A/B tests, and more 

• Competitor Analysis:  Stay informed on industry trends and competitor activities, adjusting strategies accordingly to maintain a competitive edge.

• Collaborative Reporting:  Work closely with the analytics team to generate comprehensive reports on the performance of paid search and YouTube campaigns.

Benefits

• Proven experience in managing paid search campaigns, with a focus on YouTube advertising within an eCommerce setting.
• Management experience of google and youtube campaigns exceeding $50k/month in total budget.
• In-depth knowledge of Google Ads and YouTube advertising platforms.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Strong understanding of digital marketing trends and best practices.
• Effective communication and collaboration skills.
• Detail-oriented with excellent project management abilities.
• Curiosity & eagerness to understand and own new tools, data, and opportunities
• Proven track record of account ownership
• Communication skills & experience that match a high-powered remote team
• Familiarity with eCommerce analytics tools.
• Bachelor’s degree in Marketing, Advertising, or a related field, preferred.
• Love of food and cooking! Cooking skills and/or experience in the culinary industry a plus.

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