Job Description

The Associate, eMerchandising, Retailer.com will be responsible for the execution and analysis of site merchandising efforts on our retailer.com business. The Associate will focus on optimization and management of our digital content & assets, while driving seamless delivery and implementation to retailer.com accounts. This includes imagery, video, keywords, copy, and product tags. He/she will also leverage data and consumer insights to inform site recommendations and decisions, including the ability to translate complex data into actions and improvements. The Associate will share and socialize successful insights and tactics learned through merchandising efforts and partner closely with internal teams to drive online growth and testing opportunities. Digital Asset and Product Page Management Identify new areas of opportunity across site merchandising (may included product page imagery, enhanced content, landing page content, site merch placements, brand page design, taxonomy, etc.) Regular management and monitoring of Product Detail Page (PDP) content including titles, text, photos, video, content quality, etc. in centralized DAM (Digital Asset Management) and PIM (Product Information Management) tools. Conduct audits of retailer.com sites to identify beauty trends, competitor insights, and opportunities for best-in-class merchandising Communicate with brands to coordinate asset delivery and ensure their most updated assets are uploaded and optimized on retailer.com sites Provide frequent feedback on performance and guidance to Brands / Digital Creative to drive convergence of assets between brand equity and product performance Publish eMerchandising guidelines in partnership with retailers and cross-functional team to ensure ELC brands remain ahead of competition and site changes AB Testing AB testing of creative assets (copy, product, videos) provided by Brands, Digital Creative to maximize product visibility and conversion Work with brands to develop test and optimize site content to maximize visibility and conversion Analyze test results and build case studies and codify learnings across brands Continuously monitor impact of implementation, and identify new insights Critical to demonstrate curiosity and mindset for ongoing optimization KPI Analysis & Optimization Leverage merchandising tools to increase ELC share-of-voice, maximize conversion, decrease bounce rate, and improve retention Partner cross-functionally to ensure merchandising strategy is cohesive with brand marketing and retailer media goals & KPIs Identify and align key performance indicators to measure business performance across retailer.com and the different business levers (e.g., marketing, supply chain and merchandising) Stakeholder Management Serve as a key point of contact for retailer.com eMerchandising performance queries Present performance, trends, and opportunities to internal stakeholders and retailer.com partners Digital Asset and Product Page Management Identify new areas of opportunity across site merchandising (may included product page imagery, enhanced content, landing page content, site merch placements, brand page design, taxonomy, etc.) Regular management and monitoring of Product Detail Page (PDP) content including titles, text, photos, video, content quality, etc. in centralized DAM (Digital Asset Management) and PIM (Product Information Management) tools. Conduct audits of retailer.com sites to identify beauty trends, competitor insights, and opportunities for best-in-class merchandising Communicate with brands to coordinate asset delivery and ensure their most updated assets are uploaded and optimized on retailer.com sites Provide frequent feedback on performance and guidance to Brands / Digital Creative to drive convergence of assets between brand equity and product performance Publish eMerchandising guidelines in partnership with retailers and cross-functional team to ensure ELC brands remain ahead of competition and site changes AB Testing AB testing of creative assets (copy, product, videos) provided by Brands, Digital Creative to maximize product visibility and conversion Work with brands to develop test and optimize site content to maximize visibility and conversion Analyze test results and build case studies and codify learnings across brands Continuously monitor impact of implementation, and identify new insights Critical to demonstrate curiosity and mindset for ongoing optimization KPI Analysis & Optimization Leverage merchandising tools to increase ELC share-of-voice, maximize conversion, decrease bounce rate, and improve retention Partner cross-functionally to ensure merchandising strategy is cohesive with brand marketing and retailer media goals & KPIs Identify and align key performance indicators to measure business performance across retailer.com and the different business levers (e.g., marketing, supply chain and merchandising) Stakeholder Management Serve as a key point of contact for retailer.com eMerchandising performance queries Present performance, trends, and opportunities to internal stakeholders and retailer.com partners Digital Asset and Product Page Management Identify new areas of opportunity across site merchandising (may included product page imagery, enhanced content, landing page content, site merch placements, brand page design, taxonomy, etc.) Regular management and monitoring of Product Detail Page (PDP) content including titles, text, photos, video, content quality, etc. in centralized DAM (Digital Asset Management) and PIM (Product Information Management) tools. Conduct audits of retailer.com sites to identify beauty trends, competitor insights, and opportunities for best-in-class merchandising Communicate with brands to coordinate asset delivery and ensure their most updated assets are uploaded and optimized on retailer.com sites Provide frequent feedback on performance and guidance to Brands / Digital Creative to drive convergence of assets between brand equity and product performance Publish eMerchandising guidelines in partnership with retailers and cross-functional team to ensure ELC brands remain ahead of competition and site changes Work with brands to develop test and optimize site content to maximize visibility and conversion Analyze test results and build case studies and codify learnings across brands Demonstrated success in strategically identifying site enhancements and opportunities 2-3 years of work experience in business Consulting, Strategy, Digital Marketing or eCommerce (business analysis or consulting experience in the context of ecommerce is highly preferred) Proven experience interfacing with technology teams to develop site improvements; must have ability to build and foster collaborative relationships with product, engineering, and data science partners Familarity with CMS or digital asset management platforms such as Adobe DAM or inRiver General understanding of SQL Demonstrated experience understanding the priorities of different stakeholder groups and balancing conflicting interests Outstanding communication skills with focus on data-driven communication Ability to build strong cross-functional relationships and work across cross-functional teams Understanding of internal reporting systems (e.g., Tableau, Looker) with ability to generate impactful reports Self-motivated; Ability to proactively identify and solve problems without direction Excellent presentation skills with keen ability to tell powerful stories

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